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Capability sheet

Digital Advertising & Media Buying

Precise media planning, buying, and placement with a full audit trail.

Reference
DA
Delivery
Prime or subcontract
Service elements
6
Accessibility
WCAG 2.2 AA target
Overview

We plan and execute paid media across search, social, programmatic display, video, audio, and out-of-home, with documentation built for oversight.

The problem

Media budgets are hard to defend when placement data, targeting rationale, and spend reconciliation live in a vendor's black box.

Our approach

We plan against the campaign objective, buy with transparent reporting, and deliver placement-level records, flight documentation, and reconciliation on a schedule the program controls.

How the work runs

Media plan and flowchart, trafficking with QA, in-flight optimization on a set cadence, and a close-out report with placement-level detail.

What you get

Media spend that maps to objectives, an auditable record of where every dollar ran, and in-flight decisions grounded in performance rather than assumption.