Analytics & Performance Reporting
Transparent measurement and reporting built for program and oversight audiences.
- Reference
- AR
- Delivery
- Prime or subcontract
- Service elements
- 6
- Accessibility
- WCAG 2.2 AA target
Reporting has to serve two audiences at once: the team optimizing the campaign and the people accountable for the spend.
The problem
Campaign reporting is often either too shallow to act on or too dense to brief, and rarely connects media activity to the program outcome it was funded for.
Our approach
We define the measurement plan before launch, instrument the full funnel, and produce both an operating dashboard and a briefable narrative report.
How the work runs
Measurement plan, instrumentation and QA, dashboard build, recurring reporting cadence, and a close-out assessment with recommendations.
What you get
A single agreed source of truth for performance, reporting that can go straight into a briefing, and clear answers about what worked.