Marketing capability, documented for procurement
Each service line below states the customer problem it addresses, what we deliver, how the work is run, and what outcome it produces. Lines can be bought individually or combined into an integrated program.
- Service lines
- 6
- Delivery
- Prime or subcontract
- Accessibility
- WCAG 2.2 AA target
- Sectors
- Federal / state / local
- Service line
Campaign Strategy
Evidence-based planning that ties every message to a measurable program objective.
- Objective and outcome definition
- Audience research and segmentation
- Message architecture and testing
- Channel strategy and budget allocation
- Measurement and KPI frameworks
- Campaign roadmaps and phasing
- Service line
Public Outreach
Awareness and engagement programs designed for reach, accessibility, and trust.
- Awareness and information campaigns
- Community and stakeholder engagement
- Multilingual and plain-language materials
- Partner and grassroots channel activation
- Earned media and public affairs support
- Event and field collateral
- Service line
Digital Advertising & Media Buying
Precise media planning, buying, and placement with a full audit trail.
- Paid search and paid social
- Programmatic display and video
- Streaming audio and CTV
- Out-of-home and local media
- Audience targeting and suppression strategy
- Spend reconciliation and placement reporting
- Service line
Content & Creative
Design, writing, and video built to accessibility standards from the first draft.
- Brand and visual identity systems
- Plain-language copywriting and editing
- Print, digital, and social creative
- Video, motion graphics, and captioning
- Photography and art direction
- Accessibility review of creative deliverables
- Service line
Web & Digital Experience
Accessible, fast, secure digital properties — campaign sites through full platforms.
- Campaign microsites and landing pages
- Program and information portals
- Accessibility remediation and auditing
- Content management implementation
- Performance and Core Web Vitals optimization
- Analytics and conversion instrumentation
- Service line
Analytics & Performance Reporting
Transparent measurement and reporting built for program and oversight audiences.
- Measurement plan development
- Analytics implementation and tagging
- Dashboard design and build
- Attribution and funnel analysis
- Periodic performance reporting
- Post-campaign assessment
Most requirements need three or four of these at once
An enrollment campaign typically combines strategy, outreach, media, and creative, with web and analytics underneath it. We scope the combination rather than selling a single discipline and improvising the rest.
- Enrollment / benefits uptake
- Strategy + outreach + media + creative, with landing pages and funnel analytics
- Public awareness mandate
- Strategy + outreach + creative + media, multilingual, with reach reporting
- Recruitment / workforce
- Media + creative + web, with source-of-hire attribution
- Digital modernisation support
- Web + content + analytics, with accessibility remediation